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COB Student Intern Earns AR BCBS Scholarship

ÿմվ College of Business student, Daisy Martinez Carranza, is this year’s $5,000 academic scholarship winner for the Arkansas Blue Cross and Blue Shield (BCBS) 2021 Summer Internship Program. Carranza served as a Group Marketing and Member Engagement intern, and over the course of ten weeks, she gained real-world experience by working closely with their managers and teams, attending department meetings, participating in special projects, and sharing her questions and ideas.

Crediting knowledge gained in classes and valuable experience during her internship, Carranza said, “this is as much a win for me as it is for my advisors and mentors here at ÿմվ.”

To earn the award, Carranza not only did exceptional work during her internship but also presented a final project to top BCBS executives. She was chosen as a finalist and then the winner of the $5000 scholarship for her senior year at ÿմվ. Please join us in congratulating Daisy Martinez Carranza on this significant achievement.

Acxiom & ÿմվ Present IT Careers Camp for High School Students

(Conway, AR) – The University of Central Arkansas ( ÿմվ) College of Business and Acxiom partnered last week for a four-day Information Technology (IT) Careers Camp to introduce high school students from all over Arkansas to technology-related careers. Nearly 30 students stayed on ÿմվ’s campus, were mentored by industry experts, and participated in exercises in programming, cybersecurity, robotics, 3D modeling, and 3D laser printing.

“Students make connections with other students, instructors, and industry professionals that they can carry from high school to college and through to their professional careers,” said Susan Shaw, Camp Director and Lecturer for the ÿմվ Department of Computer Information Systems and Analytics (CISA).

Shaw added that while on campus, the students experience campus life, learn about college programs that lead to careers in Information Technology, and complete hands-on activities.

Acxiom sponsored the ÿմվ IT Careers Camp and offered mentorship opportunities throughout the camp to students. The Acxiom mentors helped students with activities and shared about how their education in business and technology led to the IT careers they have today.

“One of Acxiom’s core values is innovation,” said Jhade McConnell, Acxiom Solutions Architect and 2017 graduate from the ÿմվ College of Business. “We come to this camp at ÿմվ to show high school students the tools needed to navigate technology and pique their interest to be creative with these tools.” [Read more…]

Dr. Yao Featured in WalletHub “Ask the Expert” Series

Dr. Yao

Dr. Haibo (Stephen) Yao

Dr. Haibo (Stephen) Yao was recently featured as an expert contributor in articles by WalletHub. While the articles are geared toward college students, these are questions many people may have.

In his first article about the best credit cards for college students, he addresses , the college students can make with credit cards, and for students who use credit cards.

In this second article, he answers questions about, including why and how they are used.

Dr. Yao is an Assistant Professor of Insurance & Risk Management in the Department of Economics, Finance, Insurance & Risk Management for the ÿմվ College of Business.

How Can You Stay Safe From a Ransomware Attack?

Ransomware has dominated the news recently. Headline after headline reads:

  • Up to 1,500 Businesses Affected By Ransomware Attack |
  • Over 65,000 Ransomware Attacks Expected in 2021 |
  • Ransomware Group Demands $70 Million to Unlock Data |
  • FBI Warns Arkansans of Ransomware Risk |

Many of us may scroll past these news stories because we think ransomware attacks only affect large corporations, but cyber-attackers count on catching you unprepared.

According to the , “ransomware is an ever-evolving form of malware designed to encrypt files on a device, rendering any files and the systems that rely on them unusable. Malicious actors then demand ransom in exchange for decryption.” 1

CISA continues to say that anyone with a computer or device connected to the internet or anyone with data stored on their computer, device, or network – including individuals, small businesses, large businesses, government agencies, and healthcare systems – all of these people or groups are at risk from a ransomware attack. 1

Since essentially everyone is at risk and very few of us have millions (or even hundreds) of dollars to pay to get ransomed information released, what can we do?

Dr. Geoffrey Hill, Department Chair of Computer Information Systems and Analytics in the ÿմվ College of Business, has some simple advice: back up your data.

“There are many file synchronization services that are easily available to individuals or small businesses,” said Hill. The automatic synching feature makes it easy to use and guarantees that recent changes are automatically synched to the service’s cloud-based storage.”2

Hill recognized that the synched files could include the ransomware’s encrypted files but also says that major services, such as , , or , provide file recovery and roll-back features that help you to restore individual files or even your entire file library when necessary. He cautions users to be careful when choosing a service because some of them are free while others are only available through tiered levels of paid protection plans. 2

If you don’t have one of these services, make yourself a note to try one, and if you are ever a victim of a ransomware attack, U.S. CISA recommends, “victims of ransomware should report it immediately to CISA at , a local , or .”1

If you’re interested in learning more about becoming a cybersecurity professional, check out ÿմվ’s Bachelor of Science degree in Cybersecurity Management. With headlines like these, demand for individuals educated and trained in Computer Information Systems and Analytics will likely only increase.


Sources:

1 Cybersecurity & Infrastructure Security Agency. (2021, July 7). Ransomware Guidance and Resources. Retrieved from .

2 Hill, G. (2021, July 6). University of Central Arkansas College of Business. [Personal Interview].

Three ÿմվ College of Business Alumni Named to Arkansas Business “20 in Their 20s” List

Arkansas Business has of “20 In Their 20s”, including three alumni from ÿմվ’s . Ericka Gutierrez, Grace Rains, and Joyti Lal were named as rising business and community leaders.  [Read more…]

COB Advisory Board Member Featured in AY Magazine, Gives Advice to Women in Business

Donna Townsell, award-winning businesswoman and member of the College of Business Advisory Board, was recently . In the interview Townsell gave advice that no aspiring woman in business should miss.

“Sometimes I’m the only female in the room. My approach has always been to listen and learn as much as possible. When the time is right, speak with confidence and add your voice to the conversation,” said Townsell.

After 28 years in business, Townsell has used this philosophy to attain senior leadership positions and gain many accolades, including the .

Read more of .

ÿմվ Economist, Dr. Jeremy Horpedahl, Receives Award for COVID-19 Work

(Conway, AR) – Dr. Jeremy Horpedahl, Associate Professor of Economics at the University of Central Arkansas ( ÿմվ) College of Business, has been recognized for his work to provide accurate coronavirus information and dispel misinformation during the COVID-19 pandemic. The award comes from the Mercatus Center at George Mason University, which announced on Sunday its ten most recent winners across North America.

Dr. Horpedahl won the prize for his policy and data analysis on pandemic-related economic topics such as coronavirus precautions, tolls and trends, vaccination development and distribution, unemployment, as well as local, national, and worldwide financial impacts.

“Part of what motivated me was simply to understand the pandemic better myself, and I was glad to help others navigate the same questions that I had about the state of the world,” said Dr. Horpedahl.

Horpedahl was also a co-recipient of another award from the Mercatus Center for the blog , where he is a weekly contributor.

“Dr. Horpedahl’s efforts to communicate complex topics in a more approachable way has helped inform and educate others about economic policy. This is important work during an already confusing and stressful time, and we are proud of his effort and impact,” added Dr. Michael Hargis, Dean of the ÿմվ College of Business. [Read more…]

ACRE Program Coordinator Aquia Joins Arkansas Social Studies Standards Revision Committee

Arkansas Center for Research in Economics (ACRE) Program Coordinator Terra Aquia recently joined the 2021, part of the Department of Education’s Division of Elementary and Secondary Education.

She will work with the committee of teachers, curriculum specialists, higher education representatives, and community partners to revise and update Arkansas’s current standards for K-12 students. The committee ensures that upon graduation, each student is prepared for college, career, and community engagement.

As an ACRE Program Coordinator, Aquia creates educational content, resources, and opportunities that teachers can use in their classrooms to improve the economic understanding of Arkansas students.

ÿմվ College of Business Names 2020-2021 Outstanding Students

On April 8, 2021, the ÿմվ College of Business held its annual Student Honors Banquet to celebrate the academic achievements of the College’s students and recognize the outstanding students for the 2020-2021 academic year.

Outstanding students are those who take advantage of educational opportunities and show exemplary academic performance through internships, professional development and experiential education, volunteerism, and participation in clubs and activities.

The following students were awarded an outstanding status, chosen from over 1600 undergraduate and graduate students: [Read more…]

Doug Voss: 2021 Trucking Outlook ‘Better’ Than 2020

Doug Voss, Ph.D., professor of logistics and supply chain management, said the outlook for the trucking industry is better for 2021 than last year.

“We’ve seen what I would characterize as a V-shaped recovery,” Voss told Talk Business & Politics. “Those that were down really didn’t stay down for long.”

While there hasn’t been a perfect year for trucking — with the good often offsetting the bad — he said carriers will have to increase driver pay and attract more good drivers. At the start of the pandemic, freight demand fell, especially for carriers serving the automotive industry. Demand, however, was strong for those hauling goods for retailers.

“We’ve seen what I would characterize as a V-shaped recovery,” Voss said. “Those that were down really didn’t stay down for long.”

Voss said the top challenge in the new year would be finding new drivers. Read more .